Book a fit callSoftware for businesses that have outgrown spreadsheets.Booking systems, customer portals and internal tools, built around how your business actually works.
Experience includes
When the current process stops scaling
Your business should not depend on copying information between forms, inboxes, and spreadsheets.
I turn fragile, repetitive workflows into straightforward software built around the way your team and customers actually work.
This is especially useful for training providers, membership organisations, event and community businesses, and other teams managing bookings or recurring customer administration.
Relevant experience
Booking, onboarding, discovery, and internal workflows built for established companies and my own products.
Services
How I work
process to
working system
I work directly with the people who run the process, then own the design and development through to a reliable launch.
Map
Understand the current workflow, who depends on it, and where time or information gets lost.
Capabilities
Design
Design a simpler replacement around the needs of customers and operational staff.
Capabilities
Build
Build and connect the working system, from the interface through to data and integrations.
Capabilities
Improve
Launch the new workflow, support adoption, and refine it using real operational feedback.
Capabilities
About
I'm Joe, a full-stack developer based in Amsterdam.
I spent the last three and a half years at Booking.com, where I launched their first AI Trip Planner and built features used by millions of travellers. Before that I worked at Appical and IBM.
On the side I build my own products. Weeknights, a marketplace for social and hobby clubs in Amsterdam that grew to 3,000 monthly users, and RailGPT, an AI travel planner for Dutch trains.
Now I help established businesses replace manual processes with software that fits how they actually operate—from the first workflow map through to a working system.
What is your team still doing by hand?
Book a 30-minute fit call. We'll look at the workflow, the urgency, and whether a review or build is the right next step.